During my time at SFMOMA, I created a range of assets for the SFMOMA Design Studio to support creative service requests for the marketing, curatorial and exhibitions, philanthropy, visitor experience, and museum store departments. Our work focused on boosting visibility, increasing visitor attendance, and fostering brand growth through extensive cross-departmental collaboration.
Event identity, logo, floor maps, signage.
Designed for SFMOMA Design Studio
Design Director: Bosco Hernandez
Art Directors: Amy Yu Gray + Jody Hanson
2022–2024
Designed for SFMOMA Design Studio
Design Director: Bosco Hernandez
Art Directors: Amy Yu Gray + Jody Hanson
2022–2024