SFMOMA’s Soapbox Derby was a community event thrown as a revival to the initial 1975 and 1977 events that invited Bay Area artists to create Soapbox Derby car’s and race down McLaren Park in San Francisco. Watch the Vimeo Staff pick Documentary on the event here!
Event identity, brand styleguide, logo, bespoke typeface, posters, advertisements, signage and various print and digital assets. Concepted with Illustrator Min Heo on custom event branded Illustrations.
Designed for SFMOMA Design Studio
Design Director: Bosco Hernandez
Art Director: Jody Hanson
April 10, 2022

Visual Designer
San Francisco