SFMOMA’s Soapbox Derby was a community event thrown as a revival to the initial 1975 and 1977 events that invited Bay Area artists to create Soapbox Derby car’s and race down McLaren Park in San Francisco. 
Event Identity, Brand Styleguide, Logo, Typeface, Posters, Advertisements, Signage and various print and digital assets.
Designed for SFMOMA Design Studio
Design Director: Bosco Hernandez
Art Director: Jody Hanson
April 10, 2022 



Graphic Designer
San Francisco