SFMOMA’s Soapbox Derby was a community event thrown as a revival to the initial 1975 and 1977 events that invited Bay Area artists to create Soapbox Derby car’s and race down McLaren Park in San Francisco. Afterwards, we worked with Stink Studios on a short film about the event. Watch the Vimeo Staff Pick and 2023 Brand Storytelling Selection documentary here!

Event identity, brand style guide, logo, bespoke typeface, posters, advertisements, signage and various print and digital assets. Concepted with illustrator Min Heo on custom event branded illustrations.
Designed for SFMOMA Design Studio
Design Director: Bosco Hernandez
April 10, 2022