I led the graphic design for SFMOMA's exhibition Sitting on Chrome by Rafa Esparza, Guadalupe Rosales, and Mario Ayala. Focused on the physical and social aspects of lowrider cruising, the design aimed to authentically evoke the lowriding experience. Each space was carefully crafted while exploring themes of memory, self-authored histories, surveillance issues, and the human-machine relationship.

Exhibition identity, logo, posters, print and digital advertisements, environmental graphics, mural coordination and production, signage and event collateral.
Designed for SFMOMA Design Studio
Design Director: Bosco Hernandez
Art Director: Amy Yu Gray
August 5, 2023–February 19, 2024

Visual Designer
San Francisco